Google’s First Page Ranking

Google’s First Page Ranking

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First Page Guaranteed?

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Does the First Page of Google Actually Produce Great Results?

You may have heard the funny saying about hiding a dead body that you don’t want anyone to notice on either page 2 of Google or beyond that but the concept behind saying this wisecrack actually has some foundation. Having your site on Google can be a good start for your business, but it won’t be enough alone to get your business website on the first page of Google. It’s noticed that approx 3 out of 4 users don’t bother to get past the first page of SERP when they are looking for information.

This means people are more interested to run one more search than going to visit the second page. This can be a good opportunity to understand that even if you get your site on the first page, you’ll have to find a solid strategy to help you convert the visitors into customers. Build and they shall come doesn’t really apply to modern marketing, so you have to execute features that help you capture contact information.

Those results are for the first click that a searcher made after being shown the search results. Often people will click on two or three results, so in real terms wherever in the top ten that your website is ranked, you can expect to get more clicks than the percentages shown.

The point of showing the percentages though is to highlight how much of a difference a 1st place ranking makes compared to a 10th place ranking. Even 3rd place compared to 6th place, there’s a big difference. If your business’s website is ranked 3rd you can expect to get twice as many visitors as if it was ranked 6th.

Think about this – it’s quite probable that you would get more visitors to your website if your website ranked first for one good keyword than if you ranked 5th to 10th for 10 average keywords. That’s why the SEO packages that offer “five keywords on page one for $500 a month”, or variations of that, aren’t the offers that you should be considering.

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